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Guopeng Liang’s works ranged from product design, user experience, graphical user interface, information architecture, interaction and animation design, to mobile application design and development. His works initially brought public attention when he was 15. He designed and developed a Flash interactive website and won the grand prize in a major national competition, in which he was the youngest among all professional winners. His Internet-connected transparent washing machine concept, the iBasket, won the Global Silver Prize in Electrolux Design Lab competition and had been exhibited in global exhibitions. His independently designed and developed mobile app, DailyCost, exceeded 240,000 downloads in the first three months with highest ranking of Finance category top-five on the App Store in more than 90 countries. Guopeng Liang was also the winner of one Reddot Design Award and three International Design Excellence Awards.
In 2003, Guopeng Liang began to study Industrial Design at South China University of Technology. After he graduated and earned Bachelor’s Degree in Engineering, he was privileged with full scholarship support to enter Tongji University. He furthered his study and gained Master’s Degree in Art & Design in 2010. Despite his talents in design and creativity, Guopeng Liang was offered admissions to two of the world’s most renowned design institutions, the Royal College of Art in London, and Art Center College of Design in the United States. However, he waived such opportunities for personal reasons.
As a designer, Guopeng Liang had the privilege of taking internships in design and research departments in Fortune 500 companies including Samsung Design China, Samsung Electronics Seoul and Microsoft Research Asia. His solid foundational skills and vast project experiences enabled him to deliver innovative and user-centered software and hardware products as well as strategical solutions. In 2010, Guopeng Liang began to work in Alibaba Cloud Computing and was soon promoted to Design Expert/Visual Design Lead level. He lead a team of eight visual designers. As a creative leader, Guopeng Liang mentored his team with design thinking and user-centered methodologies. His determinative and entrepreneurial characteristics inspired many colleagues throughout the company.